Julie sousa
PRODUCT DEVELOPMENT - BIOINFORMATICS DATA SPECIALIST, FOUNDATION MEDICINE, INC.
May 2015 - September 2016
Collaborated with colleagues in cancer genomics, computational biology, and clinical development to establish methods for clinical data mining and downstream statistical analyses
Identified and documented relevant clinical trial information from complex clinical reports
Created and managed a wiki for clinical trials through a web-based interface
Researched, analyzed, and critically interpreted scientific literature while curating clinical data
Ensured all study data was processed, entered, and validated in accordance with clinical study guidelines
Performed detail-orientated work in a fast-paced environment
PROJECT MANAGER,
MS Painting, Inc.
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Built elaborate job estimates of up to $500,000 as well as contracts and invoices for customers
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Managed and worked closely with employees and customers to ensure the quality of service provided was consistent with company standards and business goals
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Designed efficient and effective daily and weekly work plans for management and staff in order to meet all deadlines on time
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Analyzed data from completed jobs in order to prospect new locations and clients for targeted promotional activities
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Designed and managed direct mail promotions and incentives for prospecting new clients
June 2013 - June 2014
EMPLOYMENT HISTORY
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May 2015 - Sept. 2016
June 2017 - present
Digital Media Specialist
Sr. digital marketing coordinatoR,
Pegasystems
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Collaborated with colleagues in cancer genomics, computational biology, and clinical development to establish methods for clinical data mining and downstream statistical analyses
-
Identified and documented relevant clinical trial information from complex clinical reports
-
Created and managed a wiki for clinical trials through a web-based interface
-
Researched, analyzed, and critically interpreted scientific literature while curating clinical data
-
Ensured all study data was processed, entered, and validated in accordance with clinical study guidelines
-
Performed detail-orientated work in a fast-paced environment
PRODUCT DEVELOPMENT -
BIOINFORMATICS DATA SPECIALIST,
Foundation Medicine, Inc.
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Performing research and analysis on effectiveness of global digital media activities in meeting objectives, such as raising awareness of the Pega brand and acquiring qualified users
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Executing digital marketing and advertising campaigns across partners
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Performing day to day campaign management and performing market research to uncover inefficiencies that can be leveraged in campaign optimizations
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Developing and executing project plans for A/B testing, including ad copy, audience segmentation, and landing page tests
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Working closely with industry and product marketing teams to gain a deep understanding of Pega’s technology and marketplace, using insights for campaign development
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Collaborating with web team on landing page development and optimizations
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Collaborating with organic social team to ensure alignment with community-building content and activities
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Collaborating with the brand and digital analytics teams to build and analyze standardized report(s) to communicate strategy and impact of paid activities
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Ensuring all activities are designed and executed in alignment with measurement/reporting framework
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Working closely with agencies, vendors, and brand team for out of home advertising within the B2B marketplace
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Managing team’s summer intern (delegating and overseeing projects)
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Working closely with agencies, vendors, and brand team for out of home advertising within the B2B marketplace
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Selecting inventory in hyper-targeted locations
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Analyzing potential impact of OOH campaigns on site traffic
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Analyzing campaign data and reporting on recommendations and strategy across all digital channels on a monthly, quarterly, and annual basis
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Overseeing creative development for social, display retargeting, and out of home advertising channels
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Managing and onboarding other team members; monitoring performance across all channels
BS, MARKETING
Bentley University
COURSES TAKEN:
Marketing Management, Marketing Operations, Marketing Research, Spreadsheet Modeling and Decision Analysis, Global Strategy, Business Statistics, Business Processes & Systems