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PRODUCT DEVELOPMENT - BIOINFORMATICS DATA SPECIALIST, FOUNDATION MEDICINE, INC.

May 2015 - September 2016

  • Collaborated with colleagues in cancer genomics, computational biology, and clinical development to establish methods for clinical data mining and downstream statistical analyses

  • Identified and documented relevant clinical trial information from complex clinical reports

  • Created and managed a wiki for clinical trials through a web-based interface

  • Researched, analyzed, and critically interpreted scientific literature while curating clinical data

  • Ensured all study data was processed, entered, and validated in accordance with clinical study guidelines

  • Performed detail-orientated work in a fast-paced environment

Learn More

PROJECT MANAGER,

MS Painting, Inc.

  • Built elaborate job estimates of up to $500,000 as well as contracts and invoices for customers

  • Managed and worked closely with employees and customers to ensure the quality of service provided was consistent with company standards and business goals

  • Designed efficient and effective daily and weekly work plans for management and staff in order to meet all deadlines on time

  • Analyzed data from completed jobs in order to prospect new locations and clients for targeted promotional activities

  • Designed and managed direct mail promotions and incentives for prospecting new clients

June 2013 - June 2014

EMPLOYMENT HISTORY

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May 2015 - Sept. 2016

June 2017 - present

Digital Media Specialist

 

Sr. digital marketing coordinatoR,

Pegasystems

  • Collaborated with colleagues in cancer genomics, computational biology, and clinical development to establish methods for clinical data mining and downstream statistical analyses

  • Identified and documented relevant clinical trial information from complex clinical reports

  • Created and managed a wiki for clinical trials through a web-based interface

  • Researched, analyzed, and critically interpreted scientific literature while curating clinical data

  • Ensured all study data was processed, entered, and validated in accordance with clinical study guidelines

  • Performed detail-orientated work in a fast-paced environment

PRODUCT DEVELOPMENT -

 

BIOINFORMATICS DATA SPECIALIST,

Foundation Medicine, Inc.

  • Performing research and analysis on effectiveness of global digital media activities in meeting objectives, such as raising awareness of the Pega brand and acquiring qualified users

  • Executing digital marketing and advertising campaigns across partners

  • Performing day to day campaign management and performing market research to uncover inefficiencies that can be leveraged in campaign optimizations

  • Developing and executing project plans for A/B testing, including ad copy, audience segmentation, and landing page tests

  • Working closely with industry and product marketing teams to gain a deep understanding of Pega’s technology and marketplace, using insights for campaign development

  • Collaborating with web team on landing page development and optimizations

  • Collaborating with organic social team to ensure alignment with community-building content and activities

  • Collaborating with the brand and digital analytics teams to build and analyze standardized report(s) to communicate strategy and impact of paid activities

  • Ensuring all activities are designed and executed in alignment with measurement/reporting framework

  • Working closely with agencies, vendors, and brand team for out of home advertising within the B2B marketplace

  • Managing team’s summer intern (delegating and overseeing projects)

  • Working closely with agencies, vendors, and brand team for out of home advertising within the B2B marketplace

  • Selecting inventory in hyper-targeted locations

  • Analyzing potential impact of OOH campaigns on site traffic

  • Analyzing campaign data and reporting on recommendations and strategy across all digital channels on a monthly, quarterly, and annual basis

  • Overseeing creative development for social, display retargeting, and out of home advertising channels

  • Managing and onboarding other team members; monitoring performance across all channels

BS, MARKETING

Bentley University

COURSES TAKEN:

Marketing Management, Marketing Operations, Marketing Research, Spreadsheet Modeling and Decision Analysis, Global Strategy, Business Statistics, Business Processes & Systems

EDUCATION

Employment History
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